Fresh new look for Snapple


Barr Soft Drinks is unveiling a fresh new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City roots.  

The bold new label designs feature skyscraper-style lettering and fun, engaging new names for each of the seven great-tasting variants which will complement the iconic glass bottles and facts under the lid.

“Snapple consumers lead busy lives in busy cities and, when they need a flavour hit, the brand offers a unique, tasty, sweet treat to refresh and keep them going ,” says Adrian Troy, Marketing Director.

“This year is set to be our biggest year yet for the brand and with this new design, we’re highlighting all the best things about Snapple, including the quirky, bold and fun personality that consumers know and love, and impactful packaging that’s sure to attract shoppers throughout the summer and beyond.” 

Made with no artificial sweeteners, all products in the Snapple range are levy-free, whilst offering consumers the big flavour hit that they are looking for on the move.