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Offering choice

Our job is about understanding consumers and their changing tastes and preferences.  We know that most consumers want to reduce their sugar intake while still enjoying great tasting drinks.  With that in mind, we have been reducing the sugar content across our portfolio - and introducing new and innovative reduced sugar products. 

We are committed to playing our part in helping our consumers choose products that are right for them and offering choice, providing clear nutritional information on our products, advertising and marketing responsibly and providing pack size choice to assist with portion control.

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Meeting changing tastes

98% of our soft drinks contain no or low sugar, containing less than 5g total sugars per 100ml.

Our in-house research, development and innovation team delivers a wide range of reformulation and innovation projects, using the experience they have gained over many years to optimise recipes and carry out robust consumer research to ensure our reformulated recipes meet consumer needs.