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Offering choice

Our job is about understanding consumers and their changing tastes and preferences.  We know that most consumers want to reduce their sugar intake while still enjoying great tasting drinks.  With that in mind, we have been reducing the sugar content across our portfolio - and introducing new and innovative reduced sugar products. 

We are committed to playing our part in helping our consumers choose products that are right for them and offering choice, providing clear nutritional information on our products, advertising and marketing responsibly and providing pack size choice to assist with portion control.

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Meeting changing tastes

98% of our Barr Soft Drinks portfolio contains no or low sugar, containing less than 5g total sugars per 100ml.  That makes them exempt from both the Soft Drinks Industry Levy and exempt from restrictions on HFSS (high fat, sugar and salt) products.

We have also extended our multi-beverage portfolio into plant based products with the addition of the MOMA business in December 2022.

Our research, development and innovation teams deliver a wide range of reformulation and innovation projects, using the experience they have gained over many years to optimise recipes and carry out robust consumer research to ensure our recipes meet consumer needs.