A group of people laughing and enjoying glasses of IRN-BRU A group of people laughing and enjoying glasses of IRN-BRU

Our purpose, values and culture

Our purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  

We do this by building great brands.

Our business purpose has always been underpinned by strong values.  We believe that how we act reflects who and what we are.  We strive to behave responsibly across our four core values: 

  • Acting with integrity  
  • Respecting the environment    
  • Supporting healthy living    
  • Giving back

For over 145 years we have developed a positive, results-driven and supportive culture.  As we grow our business organically and through acquisition, it is important that we retain the entrepreneurial spirit of the new and exciting additions to our Group, while also ensuring that we continue to value and nurture the unique essence of what makes AG Barr a great business to be part of.   

Latest news

We Can Euros 2024

Optimism back in Scotland with new IRN-BRU ad

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Retro-inspired limited edition IRN-BRU XTRA flavours

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A livingroom with Christmas decorations and a table with lots of food, a couple are wearing orange t-shirts and the new IRN-BRU festive feasting trousers.

IRN-BRU launch new website and limited-edition Feasting Trousers

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