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A brand new energy drink from the house of IRN-BRU

PWR-BRU, a bold new energy brand from the House of IRN-BRU, is set to create a storm in the big can energy scene. Launching on 28 August, PWR-BRU is a new energy drink with IRN-BRU DNA running through it, giving people a PWR-BRUst when they need it most.

Arriving exclusively in Scotland this August, PRU-BRU will pack a PWRful punch in four flavours. ‘Origin’ Original captures the unmistakable flavour of IRN-BRU, whilst  ‘’Diablo’’ Cherry, ‘’Maverick’’ Berry and ‘’Dropkick’’ Tropical complete the bold line-up. 

PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can.

PWR-BRU will then be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit

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