Rio2

Acquisition of the Rio Brand

We are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio.

A.G. BARR is delighted to announce the acquisition of the Rio soft drinks brand through the purchase of Rio Tropical Limited, a fantastic addition to our portfolio of great tasting soft drinks. 

Roger White, CEO of AG BARR, said: “As brand builders we are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio. This allows us to realise the benefits of full brand ownership and support Rio’s continued growth. This acquisition is a further positive indication of our strategic ambitions."

 

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