Rubicon Mango Zero Added Sugar


Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand*1, to add an authentic, exotic flavour choice within the fast-growing, low calorie flavoured carbonates sector.

“With more than 1 in 5 flavoured carbonates shoppers now opting for low calorie drinks*2, and almost three quarters expecting to see a low calorie option within a brand*3, the launch of a great-tasting, authentic zero sugar mango variant will add an exciting choice to the chiller,” says Barr Soft Drinks Marketing Director, Adrian Troy.

The launch comes as research confirms that diet flavoured carbonates are growing ahead of regular flavoured carbonates across all age groups, particularly amongst under 28-year-olds, and this trend is expected to continue. It is therefore critical for outlets to ensure that they offer a wide choice of low calorie options to satisfy the needs of all of their customers.

*1: IRI Marketplace, Value Sales, Single Flavour Exotic Drinks, MAT to 30/12/18, Total Marketplace
*2: IRI Marketplace, Value Sales, OFC’s, MAT to 30/12/18, Total Marketplace

*3: Kalm Research, Zero Added Sugar Concept and CPT Projects, October 2018