![We Can Euros 2024](/media/uadjtsy5/we-can-euros-2024.png?width=335&height=335&v=1daa6d187cd3800)
![Rubicon Zero](/media/y13iub5y/rubicon-zero.png?width=520&height=520&quality=100&v=1da632f243cd470)
Rubicon Mango Zero Added Sugar
Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand*1, to add an authentic, exotic flavour choice within the fast-growing, low calorie flavoured carbonates sector.
The launch comes as research confirms that diet flavoured carbonates are growing ahead of regular flavoured carbonates across all age groups, particularly amongst under 28-year-olds, and this trend is expected to continue. It is therefore critical for outlets to ensure that they offer a wide choice of low calorie options to satisfy the needs of all of their customers.
Sources:
*1: IRI Marketplace, Value Sales, Single Flavour Exotic Drinks, MAT to 30/12/18, Total Marketplace
*2: IRI Marketplace, Value Sales, OFC’s, MAT to 30/12/18, Total Marketplace
*3: Kalm Research, Zero Added Sugar Concept and CPT Projects, October 2018