Brands

New Rubicon Spring

New Rubicon Spring launches.

27/05/16

AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste!

Backed by a £2 million through-the-line marketing campaign including TV advertising, the Rubicon Spring range combines sparkling spring water with fruit juice and has 15 calories or less per bottle.

Each of the four full-on flavoured variants – Strawberry Kiwi, Lemon Lime, Orange Mango and Black Cherry Raspberry – has no added sugar, contains vitamins and green tea extract and is made with natural flavours and colours.

What makes Rubicon Spring so exciting is that it appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink orfruit drink, it has all of the low calorie and healthier benefits of spring water. And for those coming from water or flavoured water where taste can often be bland and disappointing, it has a big hit of Rubicon flavour.

Adrian Troy, Marketing Director

Rubicon Spring has performed exceptionally well in consumer research with 74% of all consumers saying they would buy it.*2

In addition to the national TV campaign, the £2 million media investment comprises social media, weather activated outdoor adverts and a wideranging social media campaign.

Sources:
*1: Kantar Worldpanel, Jan 14 v Jan 16
*2: Toluna, Online Research, March 2016