BRU Energy

IRN-BRU Energy

IRN-BRU is set to give fans across the country a boost with the launch of IRN-BRU Energy.

IRN-BRU is set to give fans across the country a boost with the launch of IRN-BRU Energy, a great-tasting new energy drink.

The brand-new formula will combine the iconic flavour of IRN-BRU’s top secret essence with the taurine, caffeine, B vitamins and taste of an energy drink.

Most details are being kept strictly under wraps until its official launch on 1 July, but Scotland’s other national drink has confirmed that IRN-BRU Energy is designed to meet the needs of today’s energy drinker and will offer a different taste experience to regular IRN-BRU.

Energy drinks are a really fast-growing, exciting market and we’re confident IRN-BRU Energy will wake up and shake up energy drink fans in Scotland and beyond.
Adrian Troy, Marketing Director

IRN-BRU Energy will be available in sugar and no sugar variants stocked from 1 July in shops across Scotland, Ireland and the North of England. Featuring the iconic IRN-BRU strongman on pack, the liquid will be BRU’s distinctive orange colour and will contain 32mg of caffeine per 100ml, which is roughly the same as a medium latte from high street coffee chains.

For more information, visit irn-bru.co.uk or check out @irnbru on social media.

Latest News

20231120 Reduced Glare
17/09/21

Barr Soft Drinks rehydrates the SSE Hydro with new sponsorship deal

Read article
DJI 0105 Copy
27/08/21

Top marks for Cumbernauld production site

Read article
PDP SDR 280621 Bru 006
28/06/21

The Queen and Duke of Cambridge visit AG Barr

Read article
NO TIME TO WASTE 01
06/04/21

No time to waste as AG Barr moves to be net zero by 2040

Read article
100 Recycled Film Image 4
19/02/21

IRN-BRU maker announces new 100% recycled wrap

Read article