Irn Bru | AG Barr Soft Drinks

An indescribable brand with a phenomenal taste

Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.

IRN-BRU's unique combination of flavours delivers the brands indescribable and phenomenal taste.

Find out more about IRN-BRU's reduced sugar content here.

Product and pack info

Available in 2L, 1L, 750ml glass, 500ml, 500ml and 330ml cans, 250ml.

Brand Facts

In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst. So, a local soft drinks manufacturer named A.G Barr brought to them a tonic-like drink made with caffeine and sugar that could get the workers through a hard days graft. ‘Iron Brew’ was born and a long history of it getting Scots through tough situations was beginning.

Brand Facts

On the announcement of his retirement from the role of Chairman in 2009, Robin Barr confirmed that he will continue to mix the secret recipe for IRN-BRU at the company's headquarters in Cumbernauld. In true Barr tradition, he has passed the secret recipe onto his daughter, Julie Barr, who will keep the recipe a secret for generations of IRN-BRU drinkers to come.

Brand Facts

IRN-BRU was forced to change it's name from IRON BREW because of the shortage of metal during World War II. It was feared that people would think that valuable iron which should have been being used towards the war effort was instead being used to make soft drinks.

Brand Facts

Nearly as famous as the Barr products were the Barr horses used to haul the flat-top lorries piled high with crates. Barr's `fleet' became famous in their own right, none more so than the giant Clydesdale Carnera (named after boxing champion Primo Carnera). Legend has it he weighed a ton and was said to be the largest working horse in the world.

Brand Facts

One of the most memorable, IRN-BRU adverts of the mid 1970’s to the early 1990’s, ‘Your other national drink – made in Scotland from girders’ confirmed IRN-BRU’s popular status as a national brand. This iconic advertising is still recalled with fondness by the Scottish public. In 2007 the ‘Made in Scotland from Girders’ campaign was awarded ‘Best Advertising Slogan of the Last 21 Years’ at the Scottish Advertising Awards.

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IRN-BRU

IRN-BRU Sugar Free

IRN-BRU XTRA

IRN-BRU

Sparkling Flavoured Soft Drink

Ingredients

Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R)

Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 84kj/20 kcal
Fat 0g
of which saturates 0g
Carbohydrate 4.8g
of which sugars 4.7g
Protein 0
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 210kj/49 kcal (2%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 12g (13%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 278kj/65 kcal (7%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 16g (18%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 84kJ/20kcal.

*Each 500ml bottle contains 2 x 250ml servings, 750ml bottle contains 3 x 250ml servings, 1L bottle contains 4 x 250ml servings, 2L bottle contains 8 x 250ml servings.

IRN-BRU Sugar Free

Sparkling Low Calorie Flavoured Soft Drink with Sweeteners

Ingredients

Carbonated Water, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Acesulfame K, Aspartame), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R).

Contains a source of Phenylalanine. Sunset yellow & Ponceau 4r: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 3 kj / 0.7 kcal
Fat 0g of which saturates 0g
Carbohydrate 0g of which sugars 0g
Protein <0.5g
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 7kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 9kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 3kJ/0.7kcal.

*Each 500ml bottle contains 2 x 250ml servings, 750ml bottle contains 3 x 250ml servings, 1L bottle contains 4 x 250ml servings, 2L bottle contains 8 x 250ml servings.

IRN-BRU XTRA

Sparkling Low Calorie Flavoured Soft Drink with Sweeteners

Ingredients

Carbonated Water, Acid (Citric Acid), Flavourings (including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R).

Contains a source of Phenylalanine. Sunset yellow & Ponceau 4r: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 4kj/1 kcal
Fat 0g
of which saturates 0g
Carbohydrate 0g
of which sugars 0g
Protein <0.5
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 9kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 12kj/3 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 4kJ/1kcal.

*Each 500ml bottle contains 2 x 250ml servings.