Irn Bru | AG Barr Soft Drinks

An indescribable brand with a phenomenal taste

Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.

IRN-BRU's unique combination of flavours delivers the brands indescribable and phenomenal taste.

Find out more about IRN-BRU's reduced sugar content here.

Product and pack info

Available in 2L, 1L, 750ml glass, 500ml, 500ml and 330ml cans, 250ml.

Brand Facts

In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst. So, a local soft drinks manufacturer named AG Barr brought to them a tonic-like drink made with caffeine and sugar that could get the workers through a hard days graft. ‘Iron Brew’ was born and a long history of it getting Scots through tough situations was beginning.

Brand Facts

On the announcement of his retirement from the role of Chairman in 2009, Robin Barr confirmed that he will continue to mix the secret recipe for IRN-BRU at the company's headquarters in Cumbernauld. In true Barr tradition, he has passed the secret recipe onto his daughter, Julie Barr, who will keep the recipe a secret for generations of IRN-BRU drinkers to come.

Brand Facts

In 1946, the UK soft drinks industry proposed amendments to food labelling regulations, meaning it would become illegal to use a name which was not literally true. This would have banned 'Iron Brew', because although it contains iron, it has never been brewed. Our product was then registered as IRN-BRU, giving it an instantly recognizable name.

Brand Facts

Nearly as famous as the Barr products were the Barr horses used to haul the flat-top lorries piled high with crates. Barr's `fleet' became famous in their own right, none more so than the giant Clydesdale Carnera (named after boxing champion Primo Carnera). Legend has it he weighed a ton and was said to be the largest working horse in the world.

Brand Facts

One of the most memorable, IRN-BRU adverts of the mid 1970’s to the early 1990’s, ‘Your other national drink – made in Scotland from girders’ confirmed IRN-BRU’s popular status as a national brand. This iconic advertising is still recalled with fondness by the Scottish public. In 2007 the ‘Made in Scotland from Girders’ campaign was awarded ‘Best Advertising Slogan of the Last 21 Years’ at the Scottish Advertising Awards.

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IRN-BRU

IRN-BRU Sugar Free

IRN-BRU XTRA

IRN-BRU Energy

IRN-BRU Energy No Sugar

IRN-BRU

Sparkling Flavoured Soft Drink

Ingredients

Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R)

Contains a source of Phenylalanine. Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 84kj/20 kcal
Fat 0g
of which saturates 0g
Carbohydrate 4.8g
of which sugars 4.7g
Protein 0
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 210kj/49 kcal (2%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 12g (13%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 278kj/65 kcal (7%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 16g (18%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 84kJ/20kcal.

*Each 500ml bottle contains 2 x 250ml servings, 750ml bottle contains 3 x 250ml servings, 1L bottle contains 4 x 250ml servings, 2L bottle contains 8 x 250ml servings.

IRN-BRU Sugar Free

Sparkling Low Calorie Flavoured Soft Drink with Sweeteners

Ingredients

Carbonated Water, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Acesulfame K, Aspartame), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R).

Contains a source of Phenylalanine. Sunset yellow & Ponceau 4r: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 3 kj / 0.7 kcal
Fat 0g of which saturates 0g
Carbohydrate 0g of which sugars 0g
Protein <0.5g
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 7kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 9kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 3kJ/0.7kcal.

*Each 500ml bottle contains 2 x 250ml servings, 750ml bottle contains 3 x 250ml servings, 1L bottle contains 4 x 250ml servings, 2L bottle contains 8 x 250ml servings.

IRN-BRU XTRA

Sparkling Low Calorie Flavoured Soft Drink with Sweeteners

Ingredients

Carbonated Water, Acid (Citric Acid), Flavourings (including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R).

Contains a source of Phenylalanine. Sunset yellow & Ponceau 4r: May have an adverse effect on activity and attention in children.

Store cans in a cool, dry place. Store bottles in a cool place away from direct sunlight.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 4kj/1 kcal
Fat 0g
of which saturates 0g
Carbohydrate 0g
of which sugars 0g
Protein <0.5
Salt <0.01g

Each Serving Contains

EACH 250ML SERVING* CONTAINS

Energy 9kj/2 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

EACH 330ML CAN CONTAINS

Energy 12kj/3 kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.02g (<1%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 4kJ/1kcal.

*Each 500ml bottle contains 2 x 250ml servings.

IRN-BRU Energy

Sparkling Mixed Flavour Energy Drink with added Taurine, Caffeine and Vitamins

Ingredients

Carbonated Water, Sugar, Acid (Citric Acid), Taurine (0.4%), Acidity Regulator (Trisodium Citrate), Flavourings (including Ammonium Ferric Citrate), Caffeine (0.032%), Vitamins (Niacin, B6, B12), Preservative (Sodium Benzoate), Colours (Sunset Yellow FCF, Ponceau 4R)

Store cans in a cool, dry place.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 198kj/46 kcal
Fat 0g
of which saturates 0g
Carbohydrate 11g
of which sugars 11g
Protein 0g
Salt 0.08g

Each Serving Contains

EACH 330ML CAN CONTAINS

Energy 652kj/153 kcal (8%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 36g (40%)
Salt 0.25g (4%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 198kJ/46kcal.

IRN-BRU Energy No Sugar

Sugar Free Sparkling Mixed Flavour Energy Drink with Sweeteners and added Taurine, Caffeine and Vitamins

Ingredients

Carbonated Water, Acid (Citric Acid), Taurine (0.4%) , Acidity Regulator (Trisodium Citrate), Flavourings (including Ammonium Ferric Citrate), Sweeteners (Aspartame, Acesulfame K), Caffeine (0.032%), Vitamins (Niacin, B6, B12), Preservative (Sodium Benzoate), Colours (Sunset Yellow FCF, Ponceau 4R).

Store cans in a cool, dry place.

Nutrition Information

TYPICAL VALUES PER 100ML

Energy 11kj/3kcal
Fat 0g of which saturates 0g
Carbohydrate <0.5g
of which sugars 0g
Protein <0.5g
Salt 0.08g

Each Serving Contains

EACH 330ML CAN CONTAINS

Energy 37kj/9kcal (<1%)
Fat 0g (0%)
Saturates 0g (0%)
Sugars 0g (0%)
Salt 0.25g (4%)

(%) of an adult's reference intake.
Typical value per 100ml: Energy 11kJ/3kcal.