Two limited editions added to the IRN-BRU XTRA range

IRN-BRU XTRA Legends Editions will be hitting shelves in May 2025 for eight weeks.The range features two unique mystery flavours, Nessie Nectar and Unicorn Tears.

Kenny Nicholson, Head of IRN-BRU Brand, said: “IRN-BRU XTRA has a proven track record in delivering flavours that appeal to shoppers.
Our Wild Berry Slush and Raspberry Ripple, which launched in April last year became a top five take home and drink now soft drinks innovation despite only being available in market for eight weeks. 

“We’re aiming for even bigger and better with this launch. We want to grab shoppers’ attention, create fun in store and get shoppers, and retailers, talking about the category. Our two Legends will definitely do that.

“The flavours, Nessie Nectar and Unicorn Tears, are both genuine consumer descriptions of the taste of our iconic IRN-BRU, but we’ll be leaving shoppers guessing on what the flavours actually are, as shoppers tell us they like the intrigue. Rest assured, the essence of IRN-BRU is there, with a legendary flavour twist."