AG Barr has acquired Fentimans & Frobishers!

Fentimans is an iconic, premium soft drinks and mixers brand. Tracing its origins back to 1905, the family-owned business has stayed true to its heritage whilst excelling in the adult soft-drinks market by offering a range of high-quality products, with a depth of taste and variety of flavours. 

Frobishers is a UK-based premium brand of fruit juices and soft drinks, renowned for its range of high-quality, all-natural, alcohol-free beverages. Established in 1969, the company has grown from a single product - not-from-concentrate apple juice - to a diverse portfolio, including classic juices, sparkling drinks, and soft fruit fusions. 

These acquisitions are the embodiment of our ambitious M&A strategy. We are enhancing our portfolio through branching out into high-growth areas, connecting with new consumers, and strengthening our position in the fast-growing alcohol-alternative market. 

We see incredible potential in the Fentimans and Frobishers brands, and are excited to see them flourish as a part of the AG Barr family.