IRN-BRU

The Snow man has returned...

and he's here to steal your BRU.

01/12/22

IRN-BRU’s ‘Snowman’ has returned to TV screens for the festive period, and this time he’s back to steal Scotland’s BRU.

The iconic festive ad shows the Snowman ruining Christmas for a little lad by stealing his coveted can of IRN-BRU.

And now, the mischievous character is back to pilfer our BRU as he returns to TV screens. To mark the advert’s annual premier, he’s been hidden in different cities across the country, with Scots challenged to nick the IRN-BRU can back off him using a series of cryptic clues.

Alongside the ad going live, we wanted to bring the Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit.

Adrian Troy, Marketing Director at AG Barr

Those who find him before anyone else, and peel off his special IRN-BRU can, will win a flight on the famous seaplane which the boy uses to hunt down the snowy BRU thief.

Tucked away in 30 iconic locations - from Glasgow to Inverness and everywhere in between - the unmistakable 6ft festive silhouette is appearing on popular landmarks and buildings over the course of 10 days.