Brands

The IRN-BRU Cup

The biggest signing of the summer - the revamped Scottish Challenge Cup will be renamed the IRN-BRU Cup.

09/06/16

IRN-BRU, Scotland’s other national drink, has agreed the biggest signing of the summer as it was unveiled as the new headline sponsor of the revamped Scottish Challenge Cup – which will be renamed the IRN-BRU Cup.

Following a decade of support for Scottish football, IRN-BRU’s long-standing backing of the beautiful game will continue, with a three-year sponsorship of the Cup which this season also
celebrates a fresh and exciting new format.

As revealed yesterday, the new cup competition has been given extra fizz for the forthcoming 2016/17 season with the introduction of two teams each from the Welsh Premier League and Northern Ireland Football League with teams from the Highland and Lowland Leagues (four each) and all Ladbrokes Premiership under 20 teams (12) also joining to compete for the first ever national IRN-BRU Cup.

We are very excited about the new IRNBRU cup format and the opening up of the competition cross border – bringing more of the home nations in! After a ten-year relationship with Scottish football, we are proud to announce our continued support by signing as the new title sponsor of the IRN-BRU Cup.

Adrian Troy, Marketing Director