St Clement's exciting new adult soft drinks
Barr Soft Drinks is launching an exciting new range of adult soft drinks, St Clement’s, made using a blend of bittersweet British apples, fruit juices and sparkling water. Packaged in premium 500ml glass bottles, St Clements is perfect served over ice for the ultimate refreshment and adds a popular adult consumer choice for summer menus.
Available in two delicious, refreshing flavours, Apple & Pear and Raspberry & Blackberry, St Clement’s has been created using reinvented, classic recipes and ingredients with great heritage as well as a decade of expertise. The interesting flavour combinations take inspiration from the most popular flavours in other fast growing adult drinks categories.
“Consumer attitudes towards drinking are changing, with a third of under 25’s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol,*1” says Adrian Troy, Marketing Director at Barr Soft Drinks.
“Our research suggests that many of these consumers still want to enjoy the social aspect of drinking and are looking for less sweet, more adult types of drinks with more sophisticated flavours.”
Last year, Barr Soft Drinks developed a new category vision which included six specific shopper need states to cover all the major soft drinks consumption occasions. The key state for premium soft drinks consumers – Adult Social – recognises the need for indulgent treats and appealing alternatives for those who are looking to avoid alcohol and the new St Clement’s range has been developed with these people front of mind.
*1: The Guardian Newspaper 2017