Spicing up winter sales with IRN-BRU limited edition

IRN-BRU, the UK’s third biggest flavoured carbonates brand is launching a limited edition flavour to help retailers maximise their seasonal soft drinks’ sales peak. 

Winter BRU, available for 8 weeks from 1st November, infuses Spiced Cinnamon & Ginger flavours with the unique IRN-BRU essence.

Kenny Nicholson, IRN-BRU Brand Director, said: “We know that our limited edition flavours are hugely popular and a big incremental sales driver. Retailers have sold more than nine million cans of IRN-BRU XTRA limited editions in the last two years, with almost half attributed to new category shoppers. 

“Sales of ginger flavoured drinks are also increasing by 27%, so we know that this is the perfect time for Winter BRU. A spicy hit in every sip, we’ve combined our iconic IRN-BRU taste with a truly delicious festive flavour that we know will have shoppers running back for more before it’s gone.”

Alongside a huge PR, social and influencer activation to get shoppers excited, impactful PoS will be available for retailers and wholesalers to create festive theatre in store throughout the winter months, including unmissable display units.