Rubicon RAW new Wave Edition

Rubicon RAW, the fastest-growing energy brand, is inviting you to ride the wave with new Rubicon RAW Wave Editions.

Available from February 2025 as a 12-month limited edition range, the two 500ml Big Can
drinks will comes in two exciting new flavours, Berry & Grape and Peach & Apricot. 

Adrian Hipkiss says: "We’re proud to be one of the best-performing ranges in energy. But there’s still a huge opportunity for growth, as 60% of shoppers still don’t buy into the energy category.

Our two new flavours, alongside our core five, offer something truly different as we appeal to a much broader base of consumers with different energy needs. The number one reason shoppers choose Rubicon RAW is its 20% real fruit juice content, which together with natural caffeine and B-vitamins provides a big energy hit that’s full of flavour.”