Rubicon and ECB Partnership

Rubicon becomes the official soft drink of the England and Wales Cricket Board

Rubicon, the UK’s no.1 exotic juice drink brand*, is proud to announce that it has become the Official Soft Drink of the England Cricket Team.

The three year deal involves partnerships with England Men’s, England Women’s and England Disability teams across Test, One-Day and T20 matches.

The enhanced relationship began this summer with highlights such as England Women’s success at the ICC Women’s World Cup, West Indies Tests, IT20 and ODIs and will include both the men’s and women’s Ashes in Australia later this year.

Rubicon has a long and proud history of supporting cricket in England and Wales and we are delighted to take our relationship with the England teams and the ECB to a higher level.
Adrian Troy, Marketing Director

The new partnership with the England and Wales Cricket Board (ECB) is the biggest ever for Rubicon and helps them reach bigger audiences than ever before enhancing their position as the UK’s leading exotic juice drink brand.*

*IRI Marketplace, Value Sales, Single Flavour Exotic Juice Drinks Brands, MAT to 18.07.17, GB Coverage

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