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Rockstar Revolt

AG Barr is set to accelerate demand for the UK's No.1 big can flavoured evergy brand *1 with the launch of a category-boosting new range.

Rockstar Revolt comprises two 500ml varieties, Killer Citrus and Killer Cooler, revolutionary zero sugar energy drinks than don’t compromise on look, taste or energy boost.

Rockstar Revolt will appeal to the growing number of consumers who want zero sugar energy, but don’t want it to look, feel, perform or taste different to full sugar energy.
Adrian Troy, Marketing Director

The new Revolt products reinforce Rockstar’s reputation as the leader in energy drink innovation and builds on the brand’s proven ability to deliver incremental category sales.

Source:
*1: IRI Marketplace, Value Sales, 500ml Flavoured Energy Cans, MAT to 09/10/16, GB Convenience
*2: IRI Marketplace, Unit Sales, Total Drink Now Energy, MAT to 09/10/16, GB Convenience

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