Brands

Rockstar meets Baywatch

Rockstar has launched its biggest ever on-pack promotions linked to Baywatch, the action-comedy film which is set to be one of this summer's biggest movies.

10/05/17

AG Barr is backing Rockstar, the UK’s No.1 big can flavoured energy brand*1, with one of its biggest ever on-pack promotions linked to Baywatch, the action-comedy film which is set to be one of this summer’s biggest movies.

The new Baywatch movie will be released in UK cinemas everywhere from May 29th. It headlines the hugely popular Dwayne Johnson (The Rock) and Bollywood sensation Priyanka Chopra.

The on-pack tie-up will run across Rockstar Xdurance and Rockstar Guava, the UK’s top two best-selling flavours*2, and on a new, great tasting limited edition flavour, appropriately named Beach Blend.

Baywatch will be one of the hottest and biggest films releases of 2017 and we are excited to be partnering Rockstar with such a phenomenon.

Adrian Troy, Marketing Director