Group Image 500Ml Strathmore Botanics PET

Brands

New Strathmore Botanics

Barr Soft Drinks drives water innovation with new Stratmore Botanics

07/03/18

Barr Soft Drinks is continuing to innovate the soft drinks category with the launch of a new, first of its kind product for the water category; Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar.

Research shows that taste remains the No.1 priority for shoppers when choosing a soft drink and, within the water category, flavour choice is limited. Strathmore Botanics provides the perfect solution, combining exciting flavour trends with health and hydration

Adrian Troy, Marketing Director

Available in three unique flavours – Orange & Mandarin, Apple & Elderflower, and Pear & Elderberry, and presented in a bespoke 500ml PET bottle, the new range taps into the growing popularity of natural botanical tastes that consumers are increasingly enjoying across other categories.

Source: *1 IRI Marketplace, Value Sales, MAT to 31/12/17, Total GB Coverage