New Strathmore Botanics

Barr Soft Drinks is continuing to innovate the soft drinks category with the launch of a new, first of its kind product for the water category; Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar.

Available in three unique flavours – Orange & Mandarin, Apple & Elderflower, and Pear & Elderberry, and presented in a bespoke 500ml PET bottle, the new range taps into the growing popularity of natural botanical tastes that consumers are increasingly enjoying across other categories.

Source: *1 IRI Marketplace, Value Sales, MAT to 31/12/17, Total GB Coverage