New Rubicon Rose

We've added a delicious new flavour to the Rubicon brand with the launch of a Sparkling Rose Lemonade variety, exclusively to convenience.

Adrian Troy, Marketing Director at Barr Soft Drinks said:“We know unique flavours in convenient packaging formats appeal to shoppers. With Rose Lemonade launching in the most popular pack sizes, we’re confident this latest addition will quickly become a popular addition."

The launch will be supported with digital and outdoor marketing, building on our ‘Made of different stuff’ campaign.