IRN-BRU reignites the famous taste debate with a crime-thriller parody advert

The true flavour of IRN-BRU is a hotly debated topic with no one able to agree on what it definitely tastes like. To shine a light on this ambiguous flavour profile, Scotland’s other national drink has released a new film parody ad to explore this deliciously divisive topic.


Now in its third year, the Taste Debate ads are inspired by well known movie plots - ranging from a brawl in a western saloon to the quintessential prom date. The latest addition to the series is ‘Wire’ - depicting a classic crime thriller as two agents attempt to defuse a bomb as a timer ticks down.

IRN-BRU’s unique flavour has been a source of fun debate from the very beginning. Bringing the taste debate to life through various different film genres has been really exciting.
Adrian Troy, Marketing Director at AG Barr

‘Wire’ will air alongside a second film, ‘Mob’, which depicts a typical American mobster moment in a car park, where a disagreement kicks off between some henchmen about the true taste of BRU. 

Both ads are now screening across Netflix, Cinema, BVOD and Twitch, as well as IRN-BRU’s social channels. This latest campaign airs from 9th March until 30th April.

Both ads can be found on the following YouTube links - Wire and Mob.

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