NEW IRN-BRU Ad

The true flavour of IRN-BRU is a hotly debated topic with no one able to agree on what it definitely tastes like. To shine a light on this ambiguous flavour profile, Scotland’s other national drink has released a new film parody ad to explore this deliciously divisive topic.

Now in its third year, the Taste Debate ads are inspired by well known movie plots - ranging from a brawl in a western saloon to the quintessential prom date. The latest addition to the series is ‘Wire’ - depicting a classic crime thriller as two agents attempt to defuse a bomb as a timer ticks down.

‘Wire’ will air alongside a second film, ‘Mob’, which depicts a typical American mobster moment in a car park, where a disagreement kicks off between some henchmen about the true taste of BRU. 

Both ads are now screening across Netflix, Cinema, BVOD and Twitch, as well as IRN-BRU’s social channels. This latest campaign airs from 9th March until 30th April.

Both ads can be found on the following YouTube links - Wire and Mob.