New Golden Campaign for IRN-BRU

IRN-BRU shoppers will be in with a chance of winning one of four solid 18 carat gold girders worth £10,000 each between 3 March and 29 April. There will also be thousands of other prizes on offer, including exclusive gold plated keyrings and charms and digital coupons for free cans and bottles of IRN-BRU.

Kenny Nicholson, Head of IRN-BRU Brand, said: “This is a one of a kind promotion from IRN-BRU with a one of a kind prize on offer."

Shoppers can enter by scanning the QR code on POS which will take them to our promotional website where they can enter the product barcode and batchcode from their purchased pack. They’ll instantly be told whether they’re a winner or not and the prize fund will refresh every two weeks so that consumers are encouraged to try again.