Sustainability

Keep Scotland Beautiful Agreement

AG Barr pledges its support for the Clean Up Scotland mass-engagement campaign.

24/02/15

AG Barr, Scotland’s leading soft drinks manufacturer, best known for making Scotland’s 'other national drink' IRN-BRU, has pledged its support for the Clean Up Scotland mass-engagement campaign organised by Scotland’s charity for the environment, Keep Scotland Beautiful (KSB).

The Clean Up Scotland Campaign aims to change long-term behaviour and attitudes in Scotland by making littering unacceptable. It encourages people across the country to sign the pledge and become anti-litter champions in their local communities.

Roger White, Chief Executive of AG Barr has signed a personal pledge to do his bit to clean up Scotland and is inviting the company’s Scotland based employees to do the same.

Scotland is a beautiful country and we all have a responsibility to keep it that way. Litter is a blight on our landscape and as a responsible company we want to play our part in encouraging everyone to do the right thing and dispose of their soft drinks packaging properly. Getting behind the Clean Up Scotland campaign was an obvious step for us given the excellent work that the organisation is doing and builds on the work we are already undertaking on littering and recycling in Scotland.

Roger White, Chief Executive

This endorsement is a welcome boost to Keep Scotland Beautiful’s Clean Up Scotland campaign which is focussed on making Scotland clean and green, today in for the future.