IRN-BRU takes the Fringe

IRN-BRU gives the stage to social media stars at the Fringe with the UK's first venue in a can

Comedy fans are being invited to celebrate the next generation of Scottish talent in one of the most BRU-nique spaces on offer at this year’s Edinburgh Fringe - a giant can of IRN-BRU.


To launch the venue, BRU has partnered with one of the country’s most acclaimed TikTokers, Paul Black, who has amassed millions of views across social media platforms, leading to a BBC pilot and a stage-show at the SECC.  Performing skits, personal anecdotes, and side-splitting stories he is one of the hottest acts at this year’s Edinburgh Festival and a shining light of the next generation of Scottish comedy talent. 


Alongside Paul, there will be unreleased sketches from performers including IRN-BRU super-fan Myles Omar, Stephen Buchanan, Olivia Topalian and Bash the Entertainer.

IRN-BRU has always championed Scotland’s unrivalled sense of humour in all its forms, so it only felt right to give it a dedicated platform at the Edinburgh Fringe. We cannot wait to welcome fans into our giant can to experience these hilarious unreleased TikToks first hand!
Adrian Troy, Marketing Director at AG Barr

The ‘Canned Laughter’ venue is free to visit and can be found on The Mound from August 18 to August 22, open between 11am and 6pm each day.

It is available on a first come first served basis and will be serving ice cold cans of IRN-BRU to passers-by.

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