League Sponsors Pic

IRN-BRU Official Soft Drinks Partner of The Football League

One of the UK's most iconic soft drinks brands, IRN-BRU, is now the Official Soft Drink Partner of The Football League.

One of the UK’s most iconic soft drinks brands, IRN-BRU, has today become the Official Soft Drink Partner of The Football League.

The three year deal involves clubs across the Sky Bet Championship, League One and League Two and will kick-off during this year’s Play-Offs.

IRN-BRU has always been a big supporter of football but this landmark deal signals our biggest season yet. We’re delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country.
Adrian Troy, Marketing Director

The new partnership with The Football League is the biggest ever for IRN-BRU in terms of its scale and enhances IRN-BRU’s rich heritage of sports sponsorship which also includes the Scottish Professional Football League (SPFL).

Latest News

20231120 Reduced Glare

Barr Soft Drinks rehydrates the SSE Hydro with new sponsorship deal

Read article
DJI 0105 Copy

Top marks for Cumbernauld production site

Read article
PDP SDR 280621 Bru 006

The Queen and Duke of Cambridge visit AG Barr

Read article

No time to waste as AG Barr moves to be net zero by 2040

Read article
100 Recycled Film Image 4

IRN-BRU maker announces new 100% recycled wrap

Read article