Sustainability

IRN-BRU maker announces new 100% recycled wrap

First packs on shelf in May 2021

19/02/21

We’re accelerating our journey towards carbon neutrality and are proud to announce our latest step - all of our soft drinks consumer multipacks will be wrapped in 100% recycled shrink wrap by the end of 2021.

This move alone will save 400 tonnes of virgin plastic a year - that’s the weight of about 250 cars.

We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.

Roger White, Chief Executive

IRN-BRU is the first of our brands to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.

All of our soft drinks packaging is already 100% recyclable and now BRU fans can feel even better knowing the new 100% recycled wrap is less resource thirsty than the current packing, which is great news for the environment.

But we’re not stopping with IRN-BRU - all our soft drinks printed film will be 100% recycled by the end of 2021, so IRN-BRU will be joined by our other much loved brands including Barr Flavours and Rubicon.