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IRN-BRU and RUBICON packs now in 100% recycled plastic

We're rolling out 100% recycled plastic (rPET) across all our 500ml IRN-BRU and Rubicon products.

As part of our environmental sustainability programme, No Time To Waste, we're taking another step towards our net zero pledges by rolling out 100% recycled plastic (rPET) across all 500ml IRN-BRU and Rubicon products.

Adrian Troy, marketing director at AG Barr, said: “We’re delighted to be announcing the next step of our No Time to Waste programme, with 100% rPET on our 500ml IRN-BRU and Rubicon products. We recognise that we have a responsibility to protect our planet and we know how important it is that we act now to try and reduce our impact on the environment.

“It has always been really important to us to make a positive contribution to society and behave responsibly as a business; respecting the environment has been a key pillar of this work.

“Sustainability is also a key issue for our consumers. 58% of consumers say that environmental issues are important to them, that’s up 5% from a 2020 study [BASIS Sustainability Report January 2022], which is encouraging to see. We want to help encourage even more consumers to be aware of the environmental impact of their purchasing decisions.”

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