Rubicon Spring Beach Image With Characters

Brands

Investment in Rubicon Spring

We've invested £5 million in Rubicon Spring, which combines sparkling spring water and fruit juice.

10/04/17

AG Barr is investing £5 million in Rubicon Spring, the fast selling range of products which combine sparkling spring water with fruit juice to deliver a big taste with 15 calories or less per bottle.

Branded flavoured sparkling water is currently one of the strongest performing areas within the soft drinks market, growing at +144%*1. Rubicon Spring has delivered nearly 1/3 of this growth*1, with sales of over £10 million since it was launched in July 2016.*2

Adrian Troy, Marketing Director

The £5 million heavyweight brand investment, which will engage soft drinks consumers throughout the UK, will be spearheaded by a national TV campaign which breaks in May and sees the return of the popular fruity characters which drove trial in 2016.

*1: IRI Marketplace, Value Sales, Qtr ending 29/01/17, Total GB Coverage
*2: Estimated Retail Value based on AG Barr Sales Data