Brands

Cheers to 30 years of an IRN-BRU classic

From one icon to another - IRN-BRU lights up the Forth Rail Bridge to celebrate limited edition packs.

05/01/16

Today, Tuesday 5 January, IRN-BRU celebrates 30 years of its longest running and most iconic campaign, Made in Scotland from Girders with the launch of five commemorative
limited edition pack designs.

Fans can collect the pack designs, which showcase the brands most nostalgic and loved advertising posters, from early January for six weeks only in both Regular and Sugar Free
variants.

IRN-BRU celebrated the 30 year milestone with a stunning late night projection on world heritage site, the Forth Rail Bridge. Its five commemorative, limited edition pack designs were projected onto the pillars which support the bridge, in a nod to the brand’s long term affinity with the national landmark.

Made in Scotland from Girders is arguably our most iconic and loved ad campaign to date and has gained national recognition. We wanted to mark the 30th anniversary by creating beautiful commemorative packs which hero the poster designs, and launch these in a bold, creative, and very IRN-BRU way.

Adrian Troy, Marketing Director