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IRN-BRU appoints Lawrence Chaney as Scotland's Fairy Godmaw this Christmas

06/12/21

She’s behind you… RuPaul’s Drag Race UK series 2 winner, Lawrence Chaney, has been appointed Scotland’s first official ‘FAIRY GODMAW’ by IRN-BRU.

As the nation’s very special dame, Lawrence will bring some extra sparkle to the season by granting wishes to help people overcome their festive pet peeves – with Christmas shopping queues coming in top of the naughty list.

Scotland’s other national drink, IRN-BRU, is adding extra sparkle to the festive season by appointing BAFTA-winning Scottish icon, Lawrence Chaney, as the nation’s official Fairy Godmaw. Want to hear more? OH YES WE DO!

A recent survey* revealed that while Scots love the festive season, there’s some pet peeves that they’d like to put on the naughty list, and Christmas wishes they’d love to have granted.
51% say that overdone turkeys are their biggest no-no, followed by TV re-runs (31%) and Christmas music (24%). 1 in 4 wish for the whole family to be together, 1 in 5 want to go on holiday instead – while some say they simply wish for unlimited IRN-BRU…

In her new role as the people’s Fairy Godmaw, IRN-BRU has tasked Chaney with using her special magic wand to grant people’s Christmas wishes. With a little bit of Bibbidy Bobbidy Bru, Lawrence will make sure that we all get through even the toughest turkey dinner or unwrapping our 12th pair of socks.

The last year of my life has felt like my very own fairytale Panto – I went from getting £15 a gig to performing in front of thousands in my Glasgow hometown, writing a book, winning a BAFTA and going to Hollywood to film my own show. Now I want to pass on my fairytale magic to everyone else in Scotland as IRN-BRU’s Fairy Godmaw this Christmas, with the help of my big magic wand... BRU has always been a huge part of my life and I’m so proud to be repping my favourite drink.

Crowning winner of Drag Race UK earlier this year, and IRN-BRU superfan, Lawrence Chaney

Scots are invited to send in their Christmas wishes in to IRN-BRU on Twitter, Instagram or TikTok using #BibbidyBobbidyBru. The Fairy Godmaw will send some of IRN-BRU’s special festive packs to make sure it’s the most wonderful time of the year for as many people as possible*. But - don’t forget to ‘look behind you’ because some deliveries will be EXTRA magical.

As panto season kicks off, it felt right for IRN-BRU to work with Lawrence - one of the best dames in the business - to spread a bit of festive spirit across the nation. We can’t wait for everyone to get a taste of the magical mayhem that our very own Fairy Godmaw will cause as she brings BRU to the Christmas dinner tables of Scotland.

Adrian Troy, Marketing Director

Lawrence famously became the first Scottish drag queen to win Rupaul’s Drag Race earlier this year - showcasing a series of IRN-BRU and panto inspired looks and stealing the hearts of Rupaul and the country. She’s now gained Scottish icon status, snatching the coveted Audience Award at BAFTA Scotland, as voted for by the Scottish people - beating seasoned stars like David Tennant and Kelly Macdonald.

*Research conducted by Scotpulse with 1,152 respondents from Scottish population