Brands

Barr Soft Drinks partners with San Benedetto

Barr Soft Drinks brings a taste of Italy to the UK with San Benedetto

02/01/18

AG Barr is bringing the authentic taste of Italy to UK shoppers with San Benedetto – the premium Italian soft drinks brand that’s high in taste, and contains only 86 calories per can.

San Benedetto contains 12% juice and is made with the first squeeze of the fruit which ensures only the highest quality juice is used, delivering a completely unforgettable taste.

Adrian Troy, Marketing Director

Originally formulated by a small local producer in Venice, San Benedetto has over 100 years of rich Italian heritage. Nowadays, the San Benedetto group is active in over 100 countries and is the biggest all-Italian soft drinks group in Italy.*2

Available from February 2018, the range will include two flavours – Limone (Lemon) and Clementina (Orange) – both made with 100% Passione Italiana.

Sources:
*1: IRI Marketplace, Value Sales, MAT to 10.09.17, GB Coverage
*2: Canadean Soft Drinks Market Insights 2016