Brands

Barr Mix Ups

10,000 consumers took part in a nationwide online vote for their favourite mix of the great tasting range of 15 Barr flavours.

31/05/16

AG Barr is enhancing its reputation for exciting NPD with the launch of Barr MIX UPS, two new great-tasting Barr brand flavours chosen by the public.

10,000 consumers took part in a nationwide online vote for their favourite mix of the great tasting range of 15 Barr flavours, with winning ‘Raspberry Ripple’ and ‘Cherry Bubble’ polling more than 60% of votes cast.

Barr has a strong track record of delivering incredibly successful NPD with last year’s Tropicoola special edition selling 1.2 million packs in just 8 weeks.*1Our previous limited edition flavour, Bubblegum, was so successful that it was made permanent and is now the 3rd biggest flavour in the Barr range,*1.

Adrian Troy, Marketing Director

Source:
*1: AG Barr Sales Data