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Barr Mix Ups

10,000 consumers took part in a nationwide online vote for their favourite mix of the great tasting range of 15 Barr flavours.

AG Barr is enhancing its reputation for exciting NPD with the launch of Barr MIX UPS, two new great-tasting Barr brand flavours chosen by the public.

10,000 consumers took part in a nationwide online vote for their favourite mix of the great tasting range of 15 Barr flavours, with winning ‘Raspberry Ripple’ and ‘Cherry Bubble’ polling more than 60% of votes cast.

Barr has a strong track record of delivering incredibly successful NPD with last year’s Tropicoola special edition selling 1.2 million packs in just 8 weeks.*1Our previous limited edition flavour, Bubblegum, was so successful that it was made permanent and is now the 3rd biggest flavour in the Barr range,*1.
Adrian Troy, Marketing Director

Source:
*1: AG Barr Sales Data

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