BARR Flavours announces on-pack partnership with Jurassic World Rebirth

AG Barr is launching an exciting on-pack offer for its Barr Flavours range of soft drinks, in partnership with Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth, giving shoppers a chance to win an epic holiday adventure in Lisbon with sea kayaking, a high-ropes
adventure park and dinosaur caves tour, beginning in June.

Annette Yates, Brand Director, Barr Brand said: “A third of shoppers are actively looking for on-pack offers and prizes. The last on-pack partnership on our Barr Flavours range saw a double-
digit uplift in sales, bringing new shoppers into the category and brand, so we know just how profitable this opportunity could be for retailers.

Jurassic World Rebirth is a film that we know our customers will love and is sure to be a huge cinematic hit this summer.

“As a top 3 carbonate brand in S&I, Barr’s core target audience of families accounts for 40% of the overall category, so the brand is well placed to help retailers drive incremental sales this summer.”

There will be an unmissable outdoor and digital advertising campaign driving consumers to stores, so retailers should use our impactful suite of PoS materials to create excitement and theatre at the soft drinks fixture.