Brands

AG Barr launches Rubicon Light & Fruity

AG Barr introduces Rubicon Light & Fruity to appeal to calorie-conscious shoppers.

24/07/16

AG Barr is launching Rubicon Light & Fruity, a new range that delivers the authentic, rich and delicious exotic Rubicon taste, but with half the sugar...a win-win for consumers.

Appealing to calorie-conscious shoppers, the new line-up will include a Light & Fruity version of the brand’s bestselling Mango flavour, alongside two exciting exotic blends; Mango & Coconut and Mango, Lime & Mint.

Innovation, choice and health are the three key drivers for purchase within ambient juices, with products delivering on health and taste driving the majority of category growth.

Adrian Troy, Marketing Director