What makes us AG Barr?

It's something you can't define - a bit like the taste of IRN-BRU itself.  All we know is that we have successfully been in the business of quenching the nation’s thirst since 1875.

Two IRN-BRU cans

We Are AG Barr

Our four behaviours are a simple framework that describe how we work brilliantly together to make a great business greater.

We embed these behaviours in everything that we do, whether that's in our approach to recruitment or in our performance measures. The behaviours define the most important aspects of our shared culture.

Brave
Jan 2024 (199) Jan 2024 (199)

Be Brave

We are a business full of ambition. 

For our people, being brave means stepping outside our comfort zones, pushing to be better and encouraging new ideas.

We built a business on innovation so embrace opportunities to try new approaches, and we have a drive to learn.

Accountable

Be accountable

We deliver on our commitments, meet deadlines, and take responsibility for outcomes, good or bad.

As part of that we care about our impact on each other, our communities and the environment - responsibility takes many forms.

Your voice matters.

A member of the Research & Development team testing product A member of the Research & Development team testing product
Honest
PXL 20240724 124531540 PXL 20240724 124531540

Be honest

Being honest is about our people taking responsibility, owning their own objectives and priorities. 

With honesty comes trust - and we trust each other to do the right thing. We’re honest in our feedback, and always with respect  - if we see something that’s not right, we say so.

 

Connected

Be connected

We are stronger together.

The relationships we build are the foundation for everything else.

We care for each other, we listen, we support colleagues and check-in on how they're doing. 

We succeed together by working together.  We grow and meet our ambitions together.

Meeting Room Working Jan 24 Meeting Room Working Jan 24