Our consumers

Helping our consumers choose products which are right for them...

Our job has always been, and continues to be, about understanding consumers and their changing tastes and preferences, and providing them with great tasting soft drinks.  

We know that many consumers are more interested in their health and well-being than ever before. We have been responding by reducing sugar across our soft drinks and introducing new and innovative reduced sugar products. 

In addition to reducing our soft drinks sugar content, we advertise responsibly, offer a wide range of pack sizes to assist with portion control and, by providing clear nutritional information on all of our products, enable our consumers to make informed choices.

Some of our Consumer highlights include:

  • Commitment that at least 90% of our company owned brands will be lower or no sugar by the end of 2017
  • Voluntary “traffic light” front of pack nutritional labelling adopted across company brands making it easier for consumers to make informed choices
  • Prioritisation of lower and no sugar products across our innovation and new product development programme, with recent launches including no added sugar Rubicon Spring and sugar free IRN-BRU XTRA.

Every year we update on our recent corporate responsibility activity within our Annual Report.  To learn more about "our consumers" progress please access our Annual and interim reports page.