Our strategic priorities

Our overarching purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  

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Our strategy

Our overarching purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  

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Connecting with consumers

Consumer insight drives our business.  Consumers’ needs and preferences are changing and we ensure that we take the time to listen, to understand them and to offer everyone a choice of great tasting, high quality products.

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Building brands

We are brand owners and builders, offering a diverse and differentiated portfolio of products that people love.  With our own powerful brands, complementary franchise partner brands and a strong track record of bringing successful innovation to market, we seek to build brand awareness, equity and product distribution such that we outperform the market.

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Driving efficiency

We continually strive for greater efficiency across our business, investing for growth while also ensuring strong financial controls are in place.  As our business develops, we are committed to driving continuous improvement across our processes and technology.  As an asset backed business we drive operational improvements, flexibility and efficiency through our expansionary capital investment programme, equipping us with some of the industry’s most advanced operational capability.

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Building trust

Building and maintaining long-lasting trust and successful relationships is central to our business and always has been.  Our responsible behaviour over the last 140 years has created a firm foundation, but one we want to build upon further.  Being a trusted business that acts with integrity is fundamental to our stakeholder relationships - from our consumers and customers to our suppliers and communities.  Equally, as the world around us changes, with climate change in particular becoming increasingly more pressing, our strategic choices are more than ever informed and supported by our desire to do the right thing and to play our part in addressing the key issues facing society.