Our strategic priorities

Our overarching purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  We do this by building great brands.

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Our strategy

Our overarching purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  

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Connecting with consumers

Consumer insight drives our business.  Consumer preferences are changing and we ensure that we take the time to listen, to understand and to respond proactively to ensure our portfolio of brands constantly develops and meets our consumers’ needs.

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Building brands

We are brand owners and builders, offering a diverse and differentiated portfolio of products that people love.  With our powerful brands, and a strong track record of bringing successful innovation to market, we seek to grow brand awareness, loyalty and product distribution so that we outperform the market.

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Driving efficiency

We continually strive for greater effectiveness across our business, investing for growth and efficiency, while also ensuring strong financial controls are in place.  As our business develops, we are committed to driving continuous improvement across our processes and technology.  As an asset-backed business we drive operational improvements, flexibility and efficiency through our expansionary capital investment programmes, equipping us with some of the industry’s most advanced operational capability.

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Building trust

Building and maintaining long-lasting trust and successful relationships is central to our business and always has been.  Our responsible behaviour over the last 145 years has created a firm foundation, upon which we want to build further.  Being a trusted business that acts with integrity is fundamental to our stakeholder relationships - from our consumers and customers to our suppliers and communities.  Equally, as the world around us changes, with climate change in particular becoming increasingly more pressing, our strategic choices are more than ever informed and supported by our desire to do the right thing and to play our part in addressing the key issues facing society.