How we operate

We are a UK-based branded consumer goods business focused on growth, building great tasting brands that people love.

Our overarching purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  

Our business model is simple, effective and profitable.

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We make

We pride ourselves on our effective and safe manufacturing capabilities, producing high quality products across our well-invested and efficient production sites in Cumbernauld, Forfar and Milton Keynes. From sourcing our raw materials to designing our packaging, we aim to reduce our environmental impact while delivering continuous improvement across our supply chain.

We move

With a fleet of more than 70 vehicles, and long-standing relationships with our key distribution partners, we strive to deliver great service to all our customers, from the biggest food service customer to the smallest local shop. Operating across multiple routes to market, we have a well established and efficient distribution network. Our Barr Direct channel in particular sets us apart, by offering a tailored direct-to-store service to thousands of independent retailers across the UK.

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We market

Listening carefully to our consumers is paramount and by doing so we have developed a diverse and differentiated brand portfolio of great tasting products to satisfy their needs and offer choice. And when it comes to marketing, innovating and building our brands we like to have some fun. Our approach appeals to our broad range of consumers, whether that’s through TV campaigns, digital and social media, sponsorship or supporting local community events.

We sell

Building long-lasting relationships with our customers across all our key markets is fundamental to our business. Whether it’s a multiple grocer, a wholesaler, a regional restaurant group or a local independent retailer, we work collaboratively with all our customers to understand their businesses and find winning consumer propositions in a practical and profitable way.

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We behave responsibly

We believe that how we act reflects who we are.  We take our responsibilities seriously and continuously strive to be a sustainable and responsible business that listens to our consumers, takes care of our people, works to minimise our environmental impact and gives something back to the communities we serve. 

We create value

Our business model has proven successful for more than 140 years and continues to create and deliver value, with values, to a wide range of stakeholders, including shareholders, employees, customers and suppliers, as well as our communities and the UK economy.

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