Barr Soft Drinks is driving innovation in the energy drinks category with the launch of Rockstar Twister; a new range from Scotland’s No.1 big can flavoured energy brand.*1
Available from 1st January 2019 in two exciting flavours – Smashed Blue Raspberry and Wacked Red Berry – Rockstar Twister taps into the current trend for retro flavours, offering a full flavour hit at only 25 calories per 100ml.
“Rockstar remains the category leader in innovation with Rockstar First Start, selling 3.9 million cans since it was launched earlier this year,*2” says Adrian Troy, Marketing Director at Barr Soft Drinks.
The introduction of Rockstar Twister will kickstart energy drinks innovation for 2019, offering the great tasting, full flavour energy boost that shoppers have come to expect from Rockstar, with a retro twist – and fewer calories.
1: IRI Marketplace, Value Sales, 500ml Big Can Flavoured Energy, MAT to 07.10.18, Scotland Convenience
*2: IRI Marketplace, Value Sales, MAT to 07.10.18, Total Coverage
*3: JVA Research, April 18