Carnival website: www.irn-bru-carnival.com
Launched in 1901 in Scotland, Barr's IRN-BRU is a carbonated soft drink, made to an original secret recipe which from 1901 contained 32 flavours. IRN-BRU's unique combination of flavours delivers the brands indescribable and PHENOMENAL taste.
Throughout the years IRN-BRU's unique advertising has continued to entertain fans up and down the country.
The unique humour in IRN-BRU's advertising has won it may awards over the years including The Scottish Advertising Awards Grand Prix 2007 for the Snowman Advert.
In the same year IRN-BRU won several 'Best in the last 21 years awards' including Best Brand, Best Slogan for 'Made in Scotland from Girders', Best Radio Commercial for 'Furry Liquid', Best Poster for 'Bitches' and Best Advertising Campaign in the last 21 years for 'See What IRN-BRU can do for you'.
Key Market Facts
- UK Soft Drinks market is worth £7.04bn* growing at 4.7%* year on year
- Total Carbonated Soft Drinks market is worth £3.2bn*
- IRN-BRU competes within the carbonated soft drinks category
- In Scotland the equivalent of 12 cans of IRN-BRU 330ml are consumed every second
(*Source AC Nielsen MAT w/e 21.07.12)
Product & Pack Info
- IRN-BRU is available in both Regular & Sugar Free
Pack formats & range include:
- 2L PET (also available in multipack TWIN and 4 packs)
- 1L PET
- 750ml Returnable Glass Bottle
- 500ml PET
- 330ml can (also available in multipack 6, 8, 12, and 24 packs)
- 275ml Glass Bottle
- 250ml PET (also available in multipack 8 packs)
- 10L bag in box (dispense)
IRN-BRU's RUGBY LEAGUE SPONSORSHIP
IRN-BRU has renewed its contract as official soft drink sponsor of the Rugby League until 2013. The 2012 season sees IRN-BRU move into their fourth year of their sponsorship of the Super League, which will see the soft drink continue to support at all Cup competitions, including the Challenge Cup, Carnegie Cup, Play Offs, The magic Weekend and The 2012 Grand Final held at Old Trafford.
As well as the RFL Sponsorship, IRN-BRU will also continue to sponsor live coverage of all 60 Super League games on Sky Sports as well as “Boots N’ All”, and Engage Super League coverage online for the coming season.
The sponsorship with Sky Sports and Rugby Football League has helped raise the profile and visibility of IRN-BRU reaching over 10 million viewers through the 60 live games broadcast during the season.
Adrian Troy, Head of Marketing at A.G.Barr said:
“It’s has been an exciting year for IRN-BRU being involved in the Super League and Sky Sports Super League coverage. We are delighted to be associated with Super League and Sky Sports as it is a great brand fit and we are confident that the partnership will help us drive further growth in the coming years."
IRN-BRU Scottish Football League Sponsorship
IRN-BRU is currently in its 6th season as sponsors of the Scottish Football League. The current agreement, which commenced at the start of the 2010/11 season, is worth in excess of £3 million over the course of 3 years and comprises of both financial and added value activity.
IRN-BRU’s SFL sponsorship provides investment and development at a grassroots level. Recent initiatives have included ‘Cans for Youth Teams’ in 2012 and ‘Tops for Youth Teams’ in 2011, both of which resulted in an investment of £70,000 into SFL youth football.
The launch of the current 2012/13 IRN-BRU SFL season took place ahead of the first round of matches on Saturday 11 August. SFL Managers and first team coaches from the First, Second and Third Divisions rallied together, joining the SFL and IRN-BRU to call on fans to get behind their local teams and show their support for the upcoming campaign.
A.G. Barr’s Head of Marketing, Adrian Troy, said: “We’re proud to be celebrating the launch of our sixth season as sponsors of the SFL, supporting the game across all three divisions. Like all fans throughout Scotland, we can’t wait for the big kick-off on Saturday and another phenomenal season of football.”
Queens Park F.C.
The IRN-BRU brand has supported Queens Park F.C. with sponsorship investment for over 14 years. Queens Park F.C. was founded in 1867, and is the oldest club in Scotland, the second oldest senior club in the world and the oldest amateur club in the world playing in senior football. They are a founder member of the Scottish Football League and the only amateur FC in the football league and are based at Hampden Park, the national football stadium. The principle purpose of the club is to make the game of football available to as many players as possible and they perform a key role in community life in Glasgow. They operate Senior, reserves and teams at under 11, 12, 13, 14, 15,16 and 19: with over 30 Scottish FA qualified coaches contributing their expertise.
Community coaching sessions take place every Saturday morning at Lesser Hampden open to all boys and girls between the age of 7 and 14 years, with 3 – 6 year olds being accommodated indoors at Holyrood sports centre. The club also operates an over 35’s community coaching session on a Sunday Evening as well as delivering Street Football in Castlemilk and Govan. Queen’s Park are continually striving to engage with as much of the local community as possible and are presently looking to set up a programme for retired people.