1990 to 1999

NEW BARR LOGO DESIGN, 1993

A new corporate logo was introduced. It was designed by Coley Porter Bell and the launch event took place in the yard of our Gallowgate site at Great Eastern Road, Glasgow.

Barrs D’N’B, 1993

Barr’s dandelion & burdock flavour, previously part of the BARR flavour range, was relaunched as D’N’B in 1993 and became the first branded dandelion & burdock product on the market. In 2008 D’N’B announced a new 2 year sponsorship deal with the Rugby League becoming the official soft drink of the Rugby League, the Super League and the National League. In 2008 D’N’B also sponsored Team England in the year of the Rugby World Cup in Australia.

10 YEAR AWARD WINNING IRN-BRU POSTER CAMPAIGN, 1995

A poster campaign was launched in Scotland in 1995 which highlighted individuals’ relationships with IRN-BRU. The campaign established a unique tone of voice and an accessible irreverent sense of humour which has come to be synonymous with the brand. The campaign won many awards over the years including the prestigious Scottish Advertising Awards 2007 ‘Best Poster of the last 21 years’ award for the ’Bitches’ poster.

ORANGINA FRANCHISE, 1995

In 1995 Pernod Ricard, then owners of the Orangina brand, granted a franchise to Barr to produce and distribute Orangina in the UK. Two years later Chairman Robin Barr became a Chevaliar of the Confrerie de l’Orange – a society dedicated to the promotion of the orange (and in particular Orangina!)

CUMBERNAULD FACTORY OPENS, 1996

All Barr soft drinks production in Scotland was centralised at a new location in Cumbernauld. The opening ceremony was carried out by 3 times Formula One World Racing Champion Sir Jackie Stewart. Then as now the factory produced Barr 250ml, 500ml and 2lt plastic bottles as well as 750ml glass returnable bottles and in the later development of the site a new 330ml canning line was installed in 2007 capable of producing 690 million cans per year.

IRN-BRU TARTAN, 1997

Our IRN-BRU tartan received it's certificate of Accreditation (No.97017) on 12th September 1997 from the Council of the Scottish Tartans Society. The tartan substantially incorporates the IRN-BRU Orange and IRN-BRU Blue colours.

RUSSIAN IRN-BRU, 1998

IRN-BRU was first manufactured in Russia in 1998. Today IRN-BRU is marketed and distributed by our partners Pepsi Bottling Group (PBG) who manufacture the brand in 8 plants across Russia. Thanks to PBG’s extensive production and distribution network IRN-BRU is now widely available in Russia. Consumer recognition is high and the brand is firmly established as one of the countries top 10 selling carbonated soft drinks.