Health and Diet

We fully recognise that health and diet is a major issue however it is a complex subject. It is recognised that lifestyle choices play an important part in Health and Obesity but so too does exercise and diet. What constitutes a healthy choice to one consumer could very well be regarded as unhealthy by another.

DIET

All our soft drinks can be enjoyed as part of a balanced diet and a healthy lifestyle.

At BARR'S we offer a full portfolio of soft drinks to enable our consumers to make a choice in the soft drinks that they buy to suit their individual needs and tastes.

We offer a full range of carbonated and still drinks which are sweetened with sugar or artifictial sweeteners. Consumption of diet / low calorie and no added sugar drinks, including bottled water and fruit juice has reached 61% of the overall soft drinks market. This has been rising for the past 20 years and continues to do so - the figure was 28% in 1986.

In recent years we have brought water, juices, exotic juices and fruit smoothie products into the range. Consumers can also buy our soft drinks in a wide range of pack sizes both for their convenience and to help them exercise portion control.

In 2007 we launched our iconic IRN-BRU 250ml PET bottle which has proven very popular with consumers. In 2009 our 250ml PET range was extended to the following 9 products: IRN-BRU, IRN-BRU Sugar Free, Tizer, D'N'B, Barr Cola, Barr Lemonade, Barr Cream Soda, Barr Limeade and Barr Cherryade. For school lunch boxes our Simply range offers a 200ml tetra pack of 100% orange and apple juice drinks and our St Clements brand offers 100% Apple or Orange juice in 330ml PET as well as a range of Fruit Smoothies in 180ml tetra packs. We also provide 330ml PET bottles of Stathmore Spring water and make sure that we give our consumers the information that they need on our packaging in order for them to make an informed choice. As well as on-pack Nutritional information we also use the GDA labelling scheme across our key brands.

HEALTH

The sponsorship and marketing of our brands also reflects our desire to make our contribution in the promotion of a healthy and active lifestyle to our consumers.

For example we distribute over 500,000 bottles of Strathmore Spring water to participants at the various road races that the brand supports each year including: The Great Scottish Run, The Women's 10K, Mens Health Forum Scotland, The 10k for Men, the Edinburgh Marathon, the Cumbernauld Marathon.