Changing our Portfolio
The soft drinks market is essentially split into 12 segments or categories. There are also 3 recognisable 'Shopper occasions'. Over recent years we have actively developed our portfolio to achieve a branded presence in virtually all of these categories delivering real choice in the types of products that our consumers can now buy from us.
|
|
Categories |
BARR 2003 |
BARR 2011 |
|
1 |
Carbonates - Adult Premium Table |
✔ |
✔ ✔ |
|
2 |
Cola |
✔ |
✔ |
|
3 |
Lemonade |
✔ |
✔ |
|
4 |
Other Flavoured Carbonates |
✔ |
✔ |
|
5 |
Sports and Energy (Carbonates) |
|
✔ |
|
6 |
Sports and Energy (Still) |
|
✔ |
|
7 |
Mixers |
✔ |
✔ |
|
8 |
Dilutable Squashes and Cordials |
|
✔ |
|
9 |
Fruit Drinks -Kids Portion Packs |
✔
|
✔ ✔ |
|
10 |
Fruit Juice -Smoothies |
|
✔ ✔ |
|
11 |
Total Water -Water Flavoured -Water Unflavoured |
✔ |
✔ ✔ |
|
12 |
Dairy Drinks |
|
|
|
|
Occasions |
BARR 2003 |
BARR 2011 |
|
1 |
Take Home "drink later" |
✔ |
✔ |
|
2 |
Impulse "drink now" |
✔ |
✔ |
|
3 |
On Premise "served drink" |
|
✔ |
