Latest Brand News
IRN-BRU Super League

IRN-BRU Super League Press Release
Fiery IRN-BRU Press Release

Found a Barr Bottle? Press Release

Found a Barr Bottle? Press Release
IRN-BRU BRU-JET Press Release

Strathmore Brand Repositioning

Strathmore Brand Repositioning Press Release
Appleade Press Release

IRN-BRU Summer Activity 2011

IRN-BRU Summer Activity 2011 Press Release
Rubicon Mango Light
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Rubicon Mango Light Press Release
KA Still Juice Drinks launch

KA Still Juice Drinks launch press release
SFL Tops for Teams

IRN-BRU is set to invest £70,000 in youth football with an exciting new initiative, Tops for Youth Teams. Until 7th May 2011, people across Scotland can return their IRN-BRU plastic bottle tops to help their local SFL club grab a larger share of the cash. It’s simple - the more bottle tops a club collects, the more money they receive.
Diet IRN-BRU Changes to IRN-BRU Sugar Free


From January 2011 Diet IRN-BRU changed its name to IRN-BRU SUGAR FREE.
The name change to SUGAR FREE did not mean a change to the secret recipe of Diet IRN-BRU which remained exactly the same. The introduction of IRN-BRU SUGAR FREE was supported by a heavyweight marketing campaign to create huge consumer awareness of both the name change and the new re-design of all IRN-BRU SUGAR FREE packaging.
Diet IRN-BRU Changes to IRN-BRU Sugar Free










