Still and juice drinks

In May 2011 we launched a new juice drinks brand 'Simply Juicy' in three 500ml PET 69p price marked pack variants Orange & Lemon, Strawberry and Blackcurrant & Apple.

Still and juice drinks are simply soft drinks made with varying quantities of different types of fruit juice. Therefore the blend of fruit juice with other ingredients such as sweeteners and preservatives means that they are covered by different regulations from pure fruit juices.

They consist of a range of sub-segments such as high juice drinks with 25% to 99% juice, 5% to 24% juice drinks and lower juice concentrations often found in still flavoured waters, sports drinks and iced teas.

Consumer desire for health minded alternatives, has meant that the consumption of still and juice drinks has greatly increased over the years. New products have emerged including: superfruit juice drinks, enriched waters, dairy and soy juice blends, all of which meet the consumer demand for nutritious refreshment with the benefits of added functionality.

Still and Juice Page - Simply Juicy range