Soft Drink Categories

Consumers are always looking for new tastes and packaging formats for soft drinks therefore innovation is the key to success. For this reason, the soft drinks sector is one of the most fast-moving and dynamic industries in the food and drink manufacturing business.

The main categories of soft drink products and their respective market shares are as follows:

Drink type	Market share
Carbonated drinks	42.7%
Dilutable drinks	23.4%
Bottled waters	14.8%
Fruit juices	9.2%
Still & juice drinks	9.9%

(Source: Zenith International Total Volume)

Fortified drinks can provide extra vitamins and minerals to the consumers that choose them. Functional drinks such as sports and energy drinks can add additional benefits too.

Health issues and changing lifestyles have influenced shifts in UK consumption, most significantly a shift from regular variants to low calorie and no added sugar variants where they now represent 61% of total soft drink sales as the table below shows:

Low calorie & no added sugar drinks vs regular

Drink Variant	Market share
Low calorie & no added sugar	61%
Regular	39%

 (Source: Zenith International Total Volume)