Our Strategy

Our core strategic focus is based around six key platforms:

Core Brands and Markets

• Continued investment in core brands
• Focus on key geographies, sectors and consumers
• Focus on sales execution and driving product distribution

Portfolio development

• Increasing focus on – health and wellness, functional and adult products
• Acquiring brands when appropriate – Strathmore; Vitsmart; TAUT; Rubicon
• Understanding consumers and focus on product quality, especially taste

Route to market

• Building competency in specific channels – Impulse; Food Service; On-trade

Partnerships

• Successfully developing franchise relationships
• Ensure we work positively with suppliers to eliminate waste and inefficiency

Efficient Operations

• Improve our operating efficiency, reducing costs and improving the sustainability of our business

People Development

• Invest in the development of all our people
• Ensure we are following our leadership principles