About Us

Our Shopper Categories

The soft drinks market is essentially split into 12 segments or categories. There are also 3 recognisable 'Shopper Occasions'. Over recent years we have actively developed our portfolio to achieve a branded presence in virtually all of these categories delivering real choice in the types of products that our consumers can now buy from us.

 

	Categories	BARR 2003	BARR 2011
1	Carbonates - Adult Premium Table	✔	✔ ✔
2	Cola	✔	✔
3	Lemonade	✔	✔
4	Other Flavoured Carbonates	✔	✔
5	Sports and Energy (Carbonates)		✔
6	Sports and Energy (Still)		✔
7	Mixers	✔	✔
8	Dilutable Squashes and Cordials		✔
9	Fruit Drinks -Kids Portion Packs	✔	✔ ✔
10	Fruit Juice -Smoothies		✔ ✔
11	Total Water -Water Flavoured -Water Unflavoured	✔	✔ ✔
12	Dairy Drinks

 

	Occasions	BARR 2003	BARR 2011
1	Take Home "drink later"	✔	✔
2	Impulse "drink now"	✔	✔
3	On Premise "served drink"		✔