TAUT
Website: www.taut-sport.co.uk
Key Market Facts
- Total soft drinks market is worth £6bn
- Taut belongs in the Still Sports & Energy market. – this category is down 4% compared to last year, and worth over £162m. Taut is in growth
- Taut was bought by AG Barr in January 2008, and re-launched with new packaging in August 2008
- Taut is available in Waitrose, Tesco and Morrisons
(Source: Neilsen August 2009)
Product & Pack Info
TAUT is a sports drink which contains:
- No artificial colours
- No artificial flavours
- No artificial sweeteners
- No preservatives
Pack format & range include:
- 500ml PET Sports bottle & cap
TAUT Isotonic:
This range does not contain salt
- Orange & Mandarin
- Cranberry & Blackberry
TAUT Endurance:
- Lemon with added salts
Brand Facts
Who drinks it?
- Consumers who are serious about exercise and looking after themselves - 20 million people (one third of the UK population) exercise at least once a week - 25% of these consumers live in or around London
- 50% of these people already buy into Sports drinks
Why do consumers love it?
- Many people who play sports or who stay fit don't want to rehydrate with a sports drink that contains artificial flavours, colours, sweeteners and preservatives. TAUT is made with natural flavours and colours and contains no artificial sweeteners or preservatives.
- TAUT is great tasting and has a light mouth feel, making it easy to drink during exercise
The British Triathlon Federation
- TAUT is the Official Sports and Energy Drink sponsor of British Triathlon
- Taut has 2 brand ambassadors: Sir Matthew Pinsent, quadruple Olympic gold medallist, and Hollie Avil, world Under 23 triathlon champion, follow her progress on www.hollieavil.com
